Portfolio

Selected work with commercial outcomes.

Five product and growth initiatives where the operating model mattered as much as the interface: clearer workflows, sharper instrumentation, and measurable lift.

01

Spotz.pro — AI Ads Operating Layer

AI ads platform6 channelsPLG pricing

Built a unified dashboard to orchestrate, observe, and optimize cross-channel campaigns.

Defined vision and roadmap, instrumented activation and retention, and tested freemium plus usage pricing.

AI workflows, multi-channel APIs, analytics, PLG pricing

View case study

02

Adamo Telecom — Digital Onboarding Transformation

5 days -> same-daySpain rolloutRetention lift

Migrated a legacy flow to digital-first onboarding and aligned engineering, data, and commercial teams across Spain.

03

Attribution + Spend Reallocation

€200K+ recoveredC-level dashboardsBudget governance

Introduced attribution modeling to reallocate budget away from wasted spend.

04

Experimentation Engine

+25% conversion-30% CACWeekly cadence

Built an experimentation cadence across landing pages, checkout, creatives, and onboarding.

05

From Marketing Ops to PLG

Lifecycle metricsPLG motionRoadmap signal

Embedded analytics into the product and used lifecycle metrics to guide roadmap decisions.