Felipe Mejia
| Product Builder · AI Systems
Profile
Product Builder with 12+ years of experience designing digital platforms, growth systems and SaaS products. Founder of spotz.pro, an AI platform built from 0 to 1. I build agent systems that orchestrate complete workflows — APIs, multi-step reasoning and automation. A hybrid product, business and technical profile, focused on impact: -30% CAC and +25% conversion for a telecom operator with 500K+ customers.
Experience
spotz.pro — Founder & Product Builder (AI)
2024 — Present
- •Designed and built an AI SaaS platform (0→1) for managing multi-platform ad campaigns (Google, Meta, TikTok…).
- •Built agent systems that automate complete workflows — analysis, decision and execution via APIs.
- •Defined the product vision, ran user discovery and prioritized the roadmap.
- •Designed and implemented a unified dashboard for analytics, steering and real-time optimization.
- •Built end-to-end: specs, frontend, API integrations and QA.
- •Set up a monetization strategy.
Adamo Telecom — Growth Product Manager
2019 — 2024
- •Owned growth product and acquisition-funnel optimization for a telecom operator with 500K+ customers.
- •Managed a €3M+ annual performance-marketing budget across Google Ads, Meta Ads and programmatic.
- •Redesigned the onboarding funnel with product & engineering → -15% churn.
- •Built an attribution framework → -30% CAC, recovering €200K+ in wasted spend.
- •Created the experimentation (A/B testing) program → +25% conversion.
- •Deployed data dashboards used by top management.
Segmentta — Co-founder
2013 — 2019
- •Founded and grew a B2B marketing agency serving 30+ institutional clients in regulated (pharma) markets.
- •Developed go-to-market strategies in regulated environments.
- •Built and managed a team of 10 across commercial, logistics and marketing operations.
- •Grew the business to a successful exit through sale of the ownership stake.