About

Product & Growth Leader | 0→1 Builder for AI, SaaS, and Digital Growth

I bring 12+ years across telecom, e-commerce, and B2B SaaS, combining product discovery, growth experimentation, and analytics instrumentation. My work is strongest where the problem is messy: AI-enabled workflows, fragmented data, onboarding friction, unclear funnels, or products that need a sharper path from idea to adoption.

What I’m Known For

  • Turning ambiguous product ideas into scoped MVPs, shipped workflows, and measurable next steps.
  • Building observability into products so activation, engagement, retention, and revenue are visible early.
  • Designing growth systems with measurable lift across experiments, pricing, onboarding, and funnels.
  • Leading cross-functional execution with product, engineering, design, data, sales, and commercial teams.

How I Work

  • Discovery → decide → ship → measure → iterate.
  • Documentation and decision logs that reduce rework.
  • Clear ownership and cadence to align stakeholders.